Nike just recently launched their newest commercial titled "Yards". This commercial is a cricket commercial which shows the intensity of the game in almost perfect form which most Americans is unfamiliar. Cricket is not an American sport but Nike represented it in such a way in the commercial that it creates a sense of excitement and energy that Americans might not associate with the game but now understand. From our understanding, the commercial is aimed to generate attention to the cricket semi-finals against India and Pakistan. One of the things Nike does in this commercial is they show the connection between kids playing "street" cricket and then flashes of the National team. This shows the intensity in which young children on the street play with the same heart and intensity as the professional athletes. One of the most important things that we think of this matchup is the Nike sponsored India National Team which will be taking to the stadium in their Team Kit that is made of recycled bottles just like the soccer jerseys from the world cup. Watch the game online and you might just have a new appreciation for the sport. Here is the quote from the youtube video from poster nikeindia. Cricket Is beyond sport. It is life itself, in every gully and in every home.
Street or stadium, 22 yards is where today's legends are made and tomorrow's heroes are born.
22 Yards is where you play for pride, play with soul and play as one.
Good Luck to both teams!
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The DRIPT Team
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